Hotel Representation

Hotel Representation


Leaders in business growth and development we have been the international strategy company of discerning hotels, resorts and DMC’s worldwide.We represent international hotels in the United States creating for each a National Sales Office supporting them with a seasoned and well-traveled sales team to supplement or act as their own sales team. We visit meeting planners, travel agents, telemarketing, participate at trade shows, solicit RFPs from associations, and generate leads for our partners.

Sales and marketing success starts with Valorem Group’s core values which dictates working only with select hotels, resorts and DMC’s that match the vigorous criteria of U.S meeting and incentive planners. We couple our sales effort with our team of marketing professionals who open the door to more leads through email blasts to over 20,000 meeting planners, build organic search through our well-visited website, and do onsite presentations for many industry organizations all with the desire to create not only top-of-mind for our hotel partners, but also sales, sales, sales.

InterContinental Hotels Group depended on Valorem Group for sales support for their hotels in Latin American, and over 100 other global hotel brands have also placed their trust in Valorem.  We look forward to working with other global hotel partners, whether part of global hotels groups or independent luxury properties.

Valorem Group offers a variety of business development services dedicated to sales to meeting and incentive planners, including direct sales, email marketing, search engine optimization (for group and incentive markets), content management for web, social media management, telemarketing and strategic development.

Valorem Group is a National Sales Office for a collection of international Hotels, DMCs and CVBs. Founded in 2001. We are leaders in sales and marketing for international hotels.