Valorem Group has been a leader in high volume sales across both independent and branded hotels, domestic as well as international. We deploy the most effective sales and marketing teams and techniques available and re-strategize with our partners to deliver success. Offices in Miami, New York and Washington D.C.

OUR PHILOSOPHY
As our industry evolves and recovers, the beliefs that are most important to us at Valorem Group have transcended time—putting people first, pursuing excellence, embracing change, acting with integrity, always dynamically and with a smile.
Being a part of Valorem means being part of a proud history of excellence and a thriving desire to exceed our customers’ expectations.

Valorem Group

The organization that industry professionals instinctively turn to for their sales & marketing needs.

Over the last two decades our global firm has provided a wide array of services to domestic and international hotels as well as tourism organizations firms seeking to expand their brand footprint in North America.

Our scalable services include full-service sales and marketing strategy and deployment, aggressive ramp up/pre-opening campaigns, hotel representation in key industry segments, i.e. Wholesale, Group, Business Travel and Contract segments, and more.

Our seasoned sales and revenue teams promote and position your organization on your behalf, thus reducing your costs of attending trade shows and calling on potential group and incentive clients by sharing those costs among several non-competing hotels and/or DMC partners.

All packages are priced a la carte and always based on your needs and required timeframe. To learn more, please visit our “for owners” or “for supplier” pages or inquire here

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Our expert sales and revenue teams promote and position your organization on your behalf and reduce your costs by:

  • Constantly promoting your brand online with aggressive SEO tactics including organic optimization, search engine marketing and blogging
  • Calling on potential group and incentive clients by sharing those costs among several non-competing hotels and/or DMC partners
  • Creating successful marketing & advertising campaigns and public relations/social media strategies
  • Lowering payroll and benefit liabilities

Our Unique Sales & Marketing Approach

The powerful combination of world-class sales, revenue and marketing expertise makes us an ideal strategic partner. Our team of hospitality sales professionals standing side-by-side with expert marketers and revenue optimizers, all specializing in different market client segments across America, means effective strategy and execution for your business.

Years of industry relationships, continuous sales calls, partnerships with OTA’s and select wholesale partners, sales visits, sales blitz’s, trade show participation combined with email blasts, blogging, public relations, assistance with web optimization, and continuous engagement support our reputation as the leading force on the market today.

Our Vision

Valorem Group is the preeminent provider of sales and marketing services: the organization that industry professionals instinctively turn to for their sales and marketing needs.

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