Michelle Anseeuw

A seasoned professional, whose experience includes over 30 years with some of the biggest names in hospitality, Michelle Anseeuw most recently served as the Regional Vice President of Sales and Marketing for Highgate Hotels. In her role, Michelle has overseen the largest full-service properties in her portfolios, with her territory encompassing independent as well as branded assets throughout the Southeast USA and the Caribbean.

Prior to working with Highgate, Michelle’s experience included Regional Sales Management positions with Hersha Hospitality Management, as well as with the world-famous Eden Roc Resort Miami Beach and Morgans Hotel Group, in addition to her experience with Valorem Group and InterContinental Hotels Group.

Michelle is fluent in Spanish & French. She has a B.S. in Hospitality and an MBA in International Business, Michelle is also a Certified Meeting Planner (CMP) and a Certified Hotel Sales Executive (CHSP) and a graduate of the FBI Citizens’ Academy. She enjoys scuba diving, motorcycles, orchids and of course, travel.

Harald Bindeus

Harald Bindeus is an experienced hospitality and tourism professional with a proven track-record in Revenue Management, Sales & Marketing leadership.  He is a strategic thinker who is never  content with the status quo and always finds new ways to improve profitability of the business and efficiency of processes. He has been successful in opening and repositioning hotels and improving Revpar growth.

Harald started his hotel career with Hilton Hotels in Hawaii before moving to South Florida, where he directed Revenue Management and Sales & Marketing for branded and independent resorts in Ft. Myers and Miami.  He opened several hotels and created the Sales & Marketing, Distribution and Revenue management culture for the Grand Beach Hotel Group in Miami Beach and is currently consulting for hotel owners and management companies in his areas of expertise.

Harald is fluent in English and German and comfortable living and working in diverse environments.  He received his undergraduate degree in Marketing and Organizational Behavior from the University of Linz/ Austria and a Masters in Travel Industry Management from the University of Hawaii in Manoa.  He has also taught courses at Florida International University (FIU).

Maurice Cardoso

As a seasoned revenue management leader with proven success in delivering revenue and profit gains in highly competitive environments, Maurice has been instrumental with utilizing unmatched revenue strategies and action plans with passion and quality performance.

Maurice hinges on the ability to gain insights from data and improve business outcomes across luxury, select service, full service, extended stays or resort properties that he manages. He strives to identify risks and opportunities and deliver unique solutions that transform business goals into profitable results. Maurice specializes in turning around distressed properties as well as implement best practices and proven techniques for each distribution channel.

Maurice holds an MBA and a Master of Science in Statistics from the University of Maryland and a Bachelor of Science in Electrical Engineer from the Universidad Metropolitana in Caracas, Venezuela. He fluently speaks English, Spanish and French and during his free time enjoys hiking and playing tennis. Maurice also loves travelling, enjoying good food and spending time with family and friends.

Nara Azevedo

Nara Azevedo

Nara Azevedo has proven results in Sales for over 15 years.  Nara knows what it takes to be successful and is best known for her charismatic personality and excellent customer service.  She is fluent in English, Spanish and Portuguese and she can easily connect to clients and understand their travel needs from the get go.

After graduating with a Masters Degree in Business Administration and Clinical Psychology, Nara entered the travel industry in Miami, focused on international markets which is her specialty. Her years with Highgate Hotels, Hard Rock Intl and Goldman Properties have given Nara the deep understanding of the sales process. Nara has received many accolades and Sales awards and continues to excel in this field.

Nara has traveled to over 25 countries on various sales missions and industry events, and continues to promote her partner hotels and destinations; her database is impressive! She loves going above and beyond for her clients, as she is a firm believer that by providing her clients with a good customer service experience, they will always have her in mind whenever needed.

Alex Batista

Alex Batista

Meet a former sky-diver, scuba-diver and bike racer, some have said, “adrenaline was his best friend”. Alex Batista has been personally racing and professionally taking teams on winning streaks for over 20 years. 

Before becoming a Principal at Valorem Group, Alex spearheaded various sales and marketing teams in the U.S. and Internationally for Auberge Resorts Collection, one of the world’s top leading luxury hotel companies. 

Throughout his extensive career, he has been a trusted advisor, a brand builder and revenue generator to several managed and franchised brands including Hilton, Kimpton, The Ritz-Carlton and Marriott. While holding various executive positions in sales & marketing, Alex has successfully created programs, campaigns and strategic partnerships contributing to their revenue and market leadership successes.

Under his guidance and strategic brand positioning, hotels have constantly received international recognition winning various global awards and accolades. Alex is well-versed in executive leadership, strategic channel distribution, total asset revenue management, effective leisure, business and group channel management, optimizing public relations, social and digital media channels.

Alex graduated with a Bachelor’s Degree in Business Management from Miami Dade College and later, completing executive certificates from Cornell University and Florida Atlantic University. Currently resides in Miami with his wife and daughter, still enjoys jumping on a bike from time to time.

Daniel Muller

Daniel Muller

Daniel is an experienced hotelier and meeting planner with almost 20 years in the industry working with some of the best hotel chains in the world such as InterContinental and Starwood, in addition to Royal Caribbean Cruise Line,s and Yo Planner, based in Mexico City.

The bulk of Daniel’s experience is centered around the Mexico market and his specialties are . MICE and Entertainment.  He is a seasoned online marketer, a leader in his industry who thoroughly enjoys his family and travel.

Having Daniel on our team gives Valorem hotels and DMC´s partners increased global coverage in the Mexican market.

Kristin Barret

Kristin Barret is the creative strategist for the agency. She has yet to experience a shortage of ideas and takes every opportunity to doodle her concepts on any available scrap paper. Kristin combats her lousy drawing skills with highly conceptual and very artistic ideas and pulls most of her inspiration from her own creative mind.

Kristin effectively marries her concepts with her skill to write creative brand stories and build an entire brand platform. Working closely with the art team Kristin inspires creativity to bring entire campaigns to life. She finds positivity in almost everything, an opportunity not far behind.

Passionate about the statement “what if…”, Kristin starts most days with a passion to inspire with her creativity and relentless optimism to bring big ideas to life.

Stepanie Happ

Stephanie Happ

Led by a passion for people & service, Stephanie has built a successful career in hospitality sales & marketing leading independent luxury & lifestyle properties in dynamic destination markets such as Key West, Fl, Miami, Fl, and Napa, CA. For seventeen years, she has been steadfast in meeting & exceeding revenue goals and building teams that achieve together as a unit. The creative freedom available in non-brand, independent properties has given Stephanie a platform to demonstrate her ability to quickly respond to the market with innovative marketing & sales solutions.

Stephanie has applied her sales & marketing experience to support a pivot to talent acquisition for hospitality management companies.  She plays a critical role in elevating the experience for candidates and partnering with companies to identify a path to improve their processes. Stephanie is the brand ambassador in the talent space you want to represent your company.

Karen Espinal

Karen Espinal

With over 16 years of experience in the tourism industry, Karen has great passion and a deep understanding of the hospitality industry.

Her experience in various market segments in sales, such as corporate, Tour & Travel, SMERF, Incentives and luxury conventions gives Karen the ability to evaluate, establish and implement proactive sales processes, with continued follow up focused on funnel conversion and client satisfaction. Karen’s track record is stellar, having been recognized for the ability to surpass revenue contributions to record-setting levels. Karen is highly-versed in new territory penetration and expansion as well as new account development.

Karen has held various sales roles with world-known brands such as: Intercontinental (IHG), Marriott, Hilton as well as various lifestyle hotels such as Cadillac Resort & Beach Club and Hoteles Estelar Group based in Colombia. She is Fluent in Spanish as was as English and graduated from the University San Buenaventura with a Bachelor’s Degree in economics.

Alexander Torre

Alexander Torre

Alex entered the hospitality industry by chance while working through his college years.  He is known for his authentic and unequivocal desire to service his clients.  Alex’s passion is to drive results and facilitate business processes, for his internal hotel clients, owners as well as his guests.   He is not afraid to “roll up his sleeves” and get the job done, regardless of what department he needs to get involved in.

His background showcases his development in Guest Services, Banquets, Conference Services, Catering as well as Sales departments.  He is strongly strongly committed to his excellence and, and determined to move forward by growing in the business for any of his stakeholders.

Alex is an alumnus of Florida International University, and obtained a Bachelor of Business Administration in International Business. He is also fluent in Spanish as well as English.

Xiaoli Stoyanov

Xiaoli Stoyanov

Xiaoli has over 30 years professional experience with a diverse domestic & international hospitality and mixed-use project portfolio that ranges from the early phase of Visioning, Strategic planning and Due Diligence study to Conceptual Master Planning, through the integrated Architecture, Interior, Landscape, Lighting and Place-making design until the final implementations.

Xiaoli  leads a dynamic team of talented professionals including Urban Planners, Architects, Landscape and Interior designers, Branding and Graphics Specialists. Xiaoli has also assembled a supporting team of professional consultants that include Geotech, Civil, Structure, MEP, and Sustainable Design disciplines who are guided by well known advisory boards with leadership experience in Land acquisition and Entitlement, Financing, Development Strategy and Implementation. Through close collaboration with her clients in an integrated process from the Visioning Session to Due Diligence, from Master planning to individual building design, she delivers exceptional design concepts.

Xiaoli’s team is always ahead of the game, helping clients navigate through all the local jurisdictions regulations and restrictions and always accessible at every major turn in this changing world, leading her projects to success.

Sean Ashcraft

A creative powerhouse, Sean has done it all creatively over the course of his career.  With a key focus being client service and award-winning creative. Sean single handedly knows every trick, shortcut, and Adobe sneak invented, and is the master of bringing ideas to life.

The creative process is in good hands with Sean’s keen eye for detail, responsive nature and tenure in the hospitality industry. From the days of launching resorts in Palm Springs (between the Rat Pack era and the current renaissance) to leading a national hotel brand roll out, you will find his innovation and willingness to help endless.

Jomary Jimenez

Jomary is an experienced Social Media Marketing Specialist with a demonstrated history in the hospitality industry. Skilled in developing Social Media strategies ,reputation monitoring, crisis management,  defining target audiences, content creation and storytelling.

Julie Kahn

With over 15 years of experience in the Revenue Management discipline, Julie has held responsibilities of driving top line revenue for full service hotels and resorts in urban and leisure destinations. Julie has successfully outperformed the competition, exceeding market share growth projections, for both branded and independent properties through creative and strategic pricing capitalizing on market segment performance

Julie effectively implements total asset revenue management to drive profit through all revenue generating channels including maximizing function space, food and beverage, golf and spa.

Julie holds a bachelors degree from Cornell University Hotel School and has been an adjunct professor of a Revenue Management course at New York University

Jose Caro

Jose Caro

International multi-lingual Hotel sales & marketing executive with over 25 years experience in branded and independent business, convention and resort properties.  Jose’s background includes most international destinations, with expertise in Latin America, Caribbean and US markets.

Skill Set: Direct sales; Group & Catering. Sales and sales leadership recruitment, team creation and building. Creating sales & marketing budget, business plans, strategy by segment E-commerce, goal setting, sales career development & core competency programs.

Dana Rhoden

Voted one of the 8 Coolest Female Entrepreneurs, Dana Rhoden is a long-time partner of Valorem Group and the founder and president of The Dana Agency Public Relations.  Dana is a veteran publicist with over 20 years of experience working in New York, Los Angeles and Miami. She has managed the reputations of more than 500 luxury lifestyle brands, including many Fortune 500 companies.  The Agency’s largest practice is hospitality with experience working with some of the biggest brands in the industry throughout the U.S. and the Caribbean. With offices on both coasts, the agency offers clients the reach of a larger, more expensive firm but with the media expertise, responsiveness and nimbleness of a specialized boutique agency.

Every day brands compete for visibility in a media landscape that is both shrinking (print magazines and newspapers) and gaining momentum (digital media). Dana’s style traverses these obstacles through ever-evolving publicity tactics spanning media relations and creative events, cause marketing, strategic brand partnerships and influencer outreach.

Recognized as a leading boutique public relations agency, Dana has been named to the Top 20 PR Agency list by South Florida Business Journal for the last four years in a row, and the firm placed #49 in the annual Gator 100 Awards, which recognizes the fastest growing companies run by University of Florida alumni. The agency is also ranked #26 in the country for Food & Beverage PR by O’Dwyer’s.

Maria Maloney

Maria Maloney

Maria graduated with a dual Master’s in Hotel Administration from Universidad Europa de Madrid (Spain) and Les Roches International School of Hotel Management (Switzerland). Maria brings her multicultural and bilingual experience having worked in hotels since she was seventeen in her native country – Ecuador including the Galapagos Islands and forming her career later in the USA including Baltimore, New York City and Miami Beach.

Maria has held various sales roles for brands such as Doubletree, Indigo, Hilton, Accor, Hyatt and Pestana Hotel Group based in Portugal. Her work in boutique properties has led her to acquire knowledge across the spectrum of market segments and geographies.

Ruben G. Rodriguez

Ruben G. Rodriguez

Ruben G. Rodriguez has held a variety of national and international positions as Vice President of Sales and Marketing, most recently leading the historic Watergate Hotel in Washington D.C. to success.

Ruben’s career in the luxury hospitality industry spans over twenty years where most recently, he served as Area Director of Sales & Marketing for Melia Hotels International in Miami. In this role, he acted as the corporate liaison for hotels in both the U.S. and English Caribbean regions. Prior to his experience with Melia Hotels, he had successful stints as The Director of Sales & Events with properties within the Destination Hotels/Two Roads Hospitality Group, including Lansdowne Resort & Spa in Leesburg, VA, La Cantera Resort and Spa in San Antonio, TX, and Eden Roc Resort in Miami Beach, FL and also spent several years as regional head of sales for over 20 properties within Starwood Hotels and Resorts SSB Brands.

Rodriquez began his career in 1998,  growing and working at a number of hotel chains across the caribbean, US and LATAM, including Disney Resorts, Wyndham Hotels, The Seaway Group and Hilton Hotels & Resorts.

Expertise: Direct sales; Business Transient, Group, Catering, Event & Conference services. Sales and sales leadership recruitment, team creation and building. Creating sales & marketing budget, business plans, strategy by segment, SMART plans, marketing calendars, goal setting, incentive programs, business development, sales career development & core competency programs.

Suzanne Fiore

Suzanne Fiore

Suzanne is a seasoned hotel sales executive, with extensive experience in key United States markets to include California, Florida, North Carolina and New York, with an eclectic mix of equal years of Operation and Sales in all types of Hospitality Venues- branded, independent, on University Campus, Conference center and more.

Suzanne’s work ethic is unrelenting “that change, and diversity is a good thing”. With a calm and direct approach even among chaos, Suzanne is fearless, and ready for the next journey. She is adept in most CRM systems, Delphi, CITY, Opera, OnQue, Micros, Visual One, Room Master, and more.

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